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The algorithm of fashion

Founder: Mario Gagliardi Design

Art Courier
Christopher Baenninger
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Each of these scarf patterns is unique. The production workflow involves an algorithm which creates an unlimited number of different visuals based on a defined design language and a digital printer which prints the visuals on fabric. The design language of the algorithm combines classical scarf motifs known from Hermès and others - intertwined laces, chains, flowers - with a dose of 70´s psychedelic retro-aesthetics. (C) Mario Gagliardi 2015