“Popular, mass produced, expendable, cheap, witty, sexy, playful, conspicuous, seductive” Richard Hamilton said about Pop Art in 1957. Just what is it that makes it so appealing today? For some, Pop Art was an affront they wanted to ignore, while it was a new outlook for others. In the 1960s the “every-day” had arrived, and it had made its way into art. In all manner of play, from humorously ironic to biting and critical, artists explored the Zeitgeist in their art, integrated fragments and quotes from the world of consumerism and advertising, comics, science, technology, and mass media. Most of Museum Ludwig´s Pop Art collection is made up of what collector Peter Ludwig started acquiring since the mid-1960s after he had seen a sculpture by George Segal and was shocked by this wholly new approach to art. Here are some of the works of the Ludwig Museum collection in Cologne, Germany, where the exhibition "Ludwig Goes Pop" is on view from October 2nd, 2014. Images courtesy: Ludwig Museum, Köln.