Thames & Hudson strategy
Menu
Annotate & Collect
As conventional book sales decrease, book publishers have to come up with innovative strategies for sourcing, making and selling books. Between 2012 and 2016, Mario Gagliardi Design consulted Thames and Hudson, a mid-sized visual art publisher, on new strategies for book publishing. We came up with three strategic product building blocks which can be combined into a variety of new publishing products: the augmented book, the DIY book and the crowdsourced book.

The augmented book adds digital assets to a book to make it an immersive experience. The DIY book lets authors write and design their book with an online app. The crowdsourced book lets the public co-finance book projects.

In the intersections of these three product strategies, there are interesting product ideas. Authors can create a book, present it for crowdsourcing and boost its attractiveness by adding digital assets, all in one integrated platform. There could be books of lives, narratives of what authors experienced and recorded with Google glasses. As a sales strategy, we proposed sales timelines in which products go through different sales channels: starting with exclusive editions, products can after a period of time be offered as co-branded bundles and end their sales timeline by being sold on Amazon.

As a result, Thames and Hudson presented Volume, their new crowdsource book platform, in 2017.
The crowdsourced book lets the public rate and co-finance book projects.
The augmented book adds digital assets to a book (movies,VR, AR) to make it into a wholly immersive experience.
The DIY book lets authors write and design their book with an online app.
Books of lives: Narratives of what authors experienced and recorded with Google glasses.
Sales timelines: starting with exclusive editions, products are after a period of time offered as co-branded bundles and end their sales timeline by being sold on Amazon.
Combining the three product concepts, authors can create a book, present it for crowdsourcing and boost its attractiveness by adding digital assets.
Magazines
Structured Reflection
Intelligent Personal Assistants
Shtick
Watch
Lattice
Organic Public
Craft
Everyone is different
Shared Space
Books of Memory: Gianpaolo Pagni
Glyph
Create Your World
Pillars
Grids
72 dpi
Travel and Hospitality
The Phone before the iPhone
Mimicry and Makeshift
Computer Vision
Empty Full
Place cards
Worlds
Futures
Vessel
Archispecture
The Einstein Intersection
The fairytales of H. C. Andersen
Cladding
Fractal facades
Why do you look like that?
A Book
Ed Fella Documents
Material
The Same But Different
Where Do I End And The World Begins: Hubert & Fischer
A2/SW/HK
Steve Wolfe
Story w/out Story
Studio Tonique
Auf den Hund gekommen
The Power of Images : イメージの力
Superpaper
Jamie Mills
Hey Ho
The Genova grid
FOOD. CHOCOLATE. DESIGN.
中村至男 Norio Nakamura
Chris Gautschi: Book design
Inspira: The craft of the book
Henning Wagenbreth
Christian Lange
Herbert Matter: Orientations of Architecture
Praesens: Revue of Modernity 1930
M/M (Paris)
Decorative Logo Design
New Traditional Japanese Design
Geometry makes me happy
El Lissitzky and Hans Arp: The Isms
MISSED OPPORTUNITIES
Kasper Pyndt: 10 bookshops
related projects
Digital Biology
Podchain
Future in progress
FUTURE CITY
Writing & Design
Writing & Design
Writing & Design
Writing & Design
Writing & Design
Writing & Design
Writing & Exhibition
Writing & Design
Writing & Design
Writing & Design
Writing & Design
Writing & Design
Human time
Emergent Nation Neighborhood Transport
Joy AI Assistant
Emergent Nation Townbike
Omnidirectional Speaker
Silk Road
MEEN Bike
revoir
IOTAO
タマタマ tamatama
Emotional Personal Assistant
Tri-X
Shapeshift
Emotibots
Silk Automata
Spirited plates
Coffee break
One-sided
Perpetual Graphics
Living Ink Creative Tool
Book : Monk
Book : Tajima
Book : Lewitt
Book : Baldessari
Book : Armleder
Book : Mullican
Book : Weiner
Book : Cattelan
Book : Brannon
Identity
Membrane
Glowscape