Personal Assistants
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If artificial intelligence would be personalized, what face could these personal assistants have? This was the question Mario Gagliardi asked for this design futures project of 2005, a time when there was no Siri yet.

Looking for a suitable design expression for entities with a synthetic personality, Mario animated Japanese Noh Masks, envisioning ghostly, yet friendly little Big Brothers appearing on screens whenever they are called upon.

Noh house spirits are all-seeing, protecting from intruders, eagerly waiting for instructions even when travelling, regulating atmosphere, temperature, and mood.
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