We start with the standard panel used ´traditionally´ to display an architect´s work: name, chosen project, explanatory text, etc., and then we cross-breed it with a living, unrelated language; the language of demonstrations, in which resources are usually improvised to express aims, issues and attitudes in urban communication scenarios such as sheets hung on balconies, pennants on motorways, home-made propaganda, etc. They all act as a short-term base and an active vehicle for ideas throughout the city. Why not use them for architecture? We want to make it obvious what the authors wish to express through their work; manifesting, displaying and publicizing it. We decided to use demonstrators and banners as exhibition material and composition structures. A static demonstration that we installed on 35 sites, one per project. Scenarios where the exhibition was actually installed. Everything started and ended here. The photos/posters and the video are the record of that moment; tools that let us stretch, recompose and broaden those instants in order to bring architecture and its authors out of their ´sheltered´ conventional dissemination space once again.
Luis Urculo (Madrid 1978). Lives and works between Madrid and Mexico: "My background in architecture has always been a very deep influence and a starting point in the investigation of my work. I am interested in all that is peripheral to architecture, the processes, developments and approaches that can be manipulated, sampled and translated into other scales, adapting them to the composition of the project, creating new scenes/ experiences / expectations not contemplated previously. Fiction, representation and interpretation of diverse domestic geographies have been the basis for the development of my practice.: