Le Drugstore Brand Identity
Menu
Comment & Collect
Design&Practice designed the brand identity for the newly opened restaurant "Le Drugstore," with interiors designed by Tom Dixon. The concept for the interior of a ´Luxury Convenience Store,´ inspired by Mad Men era America, was extended into the brand identity. References to American drugstores and typical office items were re-imagined into restaurant stationery and signage.

With a focus on tactility and materiality, the finest papers and processes were used by Imprimerie du Marais to create technically enhanced and complex prints to look effortlessly simple. The aim was to create a brand identity that is iconic, timeless and elegant by re-interpreting the heritage of American ad agency culture and typical American drugstores for the contemporary Parisian customer.
Overview of menus for Le Drugstore Brand Identity by Design&Practice
Embossed logo - Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Overview press pack Le Drugstore Brand Identity by Design&Practice
Feature wall with solid brass logo - Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Lightbox sign Le Drugstore Brand Identity by Design&Practice
Light box sign Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Magazines
Antonio Rubino
Sadamitsu Neil Fujita
Charles Negre
L´Imparfaite by VLF
Symphonie
Life Is Electric. Philippe Weisbecker
The 2015 best of penccil
Hasui Kawase 川瀬 巴水
France 1661
HORT
Erik Nitsche
What You Think You Know
Sweets by 若杉 智也
Spin it
Ink kisses paper
RGB Studio
長嶋りかこ Rikako Nagashima グラフィックデザイナー Founder / Graphic designer
Parisian Still Lifes
Volkswagen Jetta
邵 年 Shao Nian
Nikolai Lutohin
Shin Dokho
Laucke Siebein, Amsterdam and Berlin
Müller-Brockmann
Crystal Palace
hitoshi koizumi
The Einstein Intersection
Material zur elementaren Gestaltung
Parc de la Villette, Paris
Nelson Mandela Blvd
Computer Art 1960 - 1970
The Art of Ralph McQarrie
Bob Noorda / Milano
Édouard Vuillard: Turn of the Century Paris
Deutschland
Alexis Jamet
The EU Game
Siggi Eggertson: Ich Bin Ein Kugelschreiber
Klas Ernflo: Ink On Board
Pigeonner / Public Pigeon Sculptures
La Concentration des Services / Simplification de Paysage
Why do you look like that?
Cartlidge Levene
Bart de Baets
A Book
Simon Starling T H E R E H E R E T H E N T H E R E
Ed Fella Documents
Novum 01.15 — Non-Profit Issue
The Sun, the Moon, and Lina
Cine-Teatro Garrett
Invisible Cities
Paul Rand
Autobesques
Resonance
Pedro Bellido Barquero
Paul Cox
Igort Tuveri
And atelier
Din ディン Futura フーツラ
Welcome to Wonderland
related projects
Unending Music Video
Coffee maker
FASHION ADVERTISING
ILLUSTRATION
Evolution
Book : Monk
Book : Tajima
Book : Lewitt
Book : Baldessari
Book : Armleder
Book : Mullican
Book : Weiner
Book : Cattelan
Book : Brannon
Brand
Web One Dot O
Manual
Identity
The Menu
What Is A Simulation?
Unlimited Scarf
Books of Memory: Gianpaolo Pagni
Groupe Garcia Ingénierie
Akiko Masunaga
World
Tom Ngo
Visual Music
Ignite
Liqen
Xavier Antin: Printing at Home
72 dpi
Tea Time
Metaphor Place Cards
Rayan Ayash
Áron Jancsó
Slimane
Small Buildings
ishi studios: Bryan Ishiguro
Télémaque
AG Frozoni: We need to aim at essential things
Andrea Guccini: 4A+1
Julien Notter and Sébastien Vigne
Erwin Poell: Naturwissenschaft + Technik
E. Hu
Janine Abraham & Dirk Jan Rol
Opie
Make War, Not Love
Prism