Each year Cannes Outdoor Lions trophies are awarded to the most creative advertising campaigns in the world at large international festival on the Cote d´Azur in Cannes. Amongst many creative campaigns in 16 different communication categories produced every year, "the outdoor" category is gaining in importance in recent years. In 2014 over 5,000 outdoor campaigns were submitted to the festival from around the world. Outdoor mainly includes forms of advertising that take place outdoors sites such as large billboards, street posters at bus stations, shopping malls and standard transit advertising sites.

Opened to public on January 30, 2015, the exhibition "Cannes Lions outdoor" is dedicated to advertising campaigns that have won the coveted 2014 lion trophies. With support of advertising agency Jost von Brandis, the exhibition presents over 150 prints of the winning campaigns at the Museum für Kunst und Gewerbe in Hamburg. The "Outdoor Lions" offer a fascinating insight into current global creative trends. Images courtesy: © Museum für Kunst und Gewerbe Hamburg.