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后 Whoo, designed by Mario Gagliardi for LG Household and Health Care, is now South Korea´s most successful luxury brand, generating a yearly revenue of 1.4 billion US$. See here the development process of the brand. Read more at:

Whoo, 2014

Whoo, 2016

Whoo shop design

The first series: Yin from 1998

Yin graphic design overview

Ohui shop design

Ohui shop design

Ohui shop design

The first Ohui shop in Lotte Department Store, Seoul, 1999

Ohui website, 2000

A previous design by Mario: Ceramics with with Swarovski gemstones (1993)

Whoo, 2012

Whoo, 2015