Alessandro Gnocchi, born 1981, studied Industrial Design in Milano. After a few years working with design firms, he started his own practice in 2011, focusing on furniture and consumer products. Much interested in how things work, he tries to formulate ideas in simple and intuitive ways, with a deep knowledge of manufacturing processes and a profound regard of forms and functions. His clients include Ballarini, Belca srl, Casamania, Design Partners, Ecozema, Moleskine, Swarovski, Tobeus, Twofish, United Pets, Viceversa and Zippo.