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Creative Watchlist
Filmmakers, fashion designers, product designers, artists: Creative people to watch.
Casey Neistat is a film maker. He was born and raised in New London, Connecticut. He dropped out of Ledyard High School in the 10th grade at age 15 and did not return to school or graduate. At age 17 Neistat had a son, Owen. From age 17 until 20 he lived in a trailer park with his son and son's mother, it was during this time Neistat was on welfare, a detail cited by Neistat when delivering his own biography. In 2001 Neistat moved to New York City. Prior to moving to New York City Neistat worked as a dishwasher[4] and short order cook in Mystic, Connecticut. His first job in New York City was as a bike messenger. In mid-2001 Neistat and his brother Van began working with the artist Tom Sachs, ultimately making a series of films about the artist's sculptures and installations. This was the earliest work done by the brothers as a collective. Neistat first gained international fame in late 2003 for a three-minute film titled iPod's Dirty Secret, criticizing Apple's lack of a battery replacement program for the iPod. The film received national media exposure and brought broad attention on Apple's policy towards iPod battery replacements. The video clip begins with a phone call to the Apple Support 800 number, and a conversation between Casey Neistat and an operator named Ryan. Casey explains that after 18 months of use his iPod battery is dead. Ryan suggests that for the cost of labor and shipping to replace the battery Casey is better off buying a new iPod. To the music of NWA's rap song "Express Yourself" the brothers begin a "public service announcement" campaign to inform consumers about the batteries. Using a stenciled sign reading "iPod's Unreplaceable Battery Lasts Only 18 Months", they spray paint the warning over iPod advertisement posters on the streets of Manhattan. In 2004 Neistat and his brother created a film series titled Science Experiments. The 15 minute series featured a number of short films documenting various experiments. The series was included in the 26th Sao Paulo Biennial in São Paulo Brazil. The work was popular and was eventually featured in Creative Time's 59th Minute program showing a one-minute excerpt from Neistat's film every 59 minutes on the Panasonic Time Square Astrovision. In July 2008 Home Box Office HBO purchased an eight episode television series entitled The Neistat Brothers. The series was created by Casey Neistat, Van Neistat and Tom Scott. Independent film producer Christine Vachon served as consulting producer. Written and directed by Casey and Van, the show is autobiographical and told in the first person. Each of the eight episodes is made up of short stories about the brothers' lives. The show premiered June 4, 2010 at midnight on HBO. Neistat has released 78 short movies on YouTube since the account was opened on February 15, 2010. The subject matter of the movies varies greatly and most feature Neistat.
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