Superarchitecture is the architecture of superproduction, of superconsumption, of superinduction to superconsumption, of the supermarket, of superman and super petrol.
(Archizoom and Superstudio, 1966)
Founded in December 1966 by Adolfo Natalini and Cristiano Toraldo di Francia, later joined by Gian Piero Frassinelli, Roberto and Alessandro Magris and Alessandro Poli, Superstudio was one of the most influential groups of the world avant-garde scene during the 1960s and 1970s. In a Florence still covered in the mud of the 1966 flood and in a university milieu at the dawn of the protest era, Superstudio’s research focused on the meaning of architecture in the age of a «society of spectacle», in its many forms of representation.
´Superstudio 50´ is on view at MAXXI Rome until 4 September 2016.