Wishing to relate the creative process entirely on his unconscious mind, Felipe Ribon tries to use hypnosis as a new creative tool for resolving problems that all designers face when they start a project. This innovative approach aims to reduce all possible distortions and other alterations that the conscious mind generates when a new idea emerges, hoping to achieve a much more authentic gesture and a free and open dialogue between both states of mind. The result is a series of graphic statements and manufactured products.