To the present day, design in Switzerland has the reputation of being honest, precise, sober and user-friendly. A new exhibition entitled “100 Years of Swiss Design” (at Museum für Gestaltung in Zurich from 27th of September to 8th of February 2015) presents for the first time an exhaustive overview of Switzerland as a nation of designers. The exhibition displays significant design objects from the field of furniture and product design. Apart from the originals, sketches, prototypes, models and photographs shed new light on Switzerland as a centre of design. The show also brings out the ingenuity of Swiss product designers in devising every objects that changed and improved our daily lives. Images courtesy: Museum für Gestaltung Zürich.