Unlimited Scarf
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Contemporary fashion is experiencing increasing rifts: The great fashion houses work with yearly fashion dictates, but fashion-conscious clients become increasingly independent, displaying more individualism in their dress choices.

As society as a whole becomes more diverse, different parts of the population have very different approaches to fashion - Saris, for instance, are either self-made or made by a trusted tailor. The segment now most receptive to fashion dictates is ´low´ fashion - sneakers, trainers - while the classic clients of high fashion houses are becoming more individualistic and in the process less interested in fashion dictates in general.

Unlimited Scarf by Mario Gagliardi is a proposal for high fashion, integrating a defined aesthetic language with the increasing trend for individuality. A fractal algorithm defines the aesthetic language which, by a process of randomization, creates a different output every time. The algorithm produces high-resolution digital images which are then directly printed on silk by digital fabric printers. As a result, each single scarf is different.

This series combines the idea of classical scarf motifs - intertwined laces, chains, flowers - with an element of 70´s psychedelic art.
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