A digital ecosystem for illustrated books
& collect
mg strategy :
presentation to Thames & Hudson :
December 11th, 2014
share A digital ecosystem for illustrated books
copyright Mario Gagliardi /mg strategy 2014 : all rights reserved : no part of this presentation might be copied or given to 3rd parties without written permission by mg strategy
who we are
mg strategy is a hybrid strategy consultancy and design firm.
Our work style: teamwork...
...and collaboration in shared spaces.
Depending at the task at hand, we assemble the right interdisciplinary team from our network.
We work with the web since 1999. 12 years ago, we created the e-learning ecosystem for the Austrian Federal Ministry of Education.
The ecosystem boosted e-learning participation in Austrian schools from below 10% to over 90% within 5 years.
Our showcase product: penccil.com is a free community-curated platform for visual culture with realtime co-creation features.
penccil users share visual culture content they find relevant.
penccil's analytics engine gathers a lot of valuable knowledge.
Engagement analysis
penccil processes big data to analyze which visual content is most sought after: colors, styles, artists, designers.
penccil color analytics creates realtime charts of currently most trending colors.
Online is increasingly important: Online and mobile have overtaken all other media for mindshare in 2013.
Consumers increasingly seek new, immersive digital experiences in which they control the action. (Accenture Communication, Media and Technology Digital Consumer Survey 2014)
The next big thing: Wearable devices - Online gets closer to your body.
Self and Indie publishing is up and coming, but fragmented with many similar offerings competing mainly on price and breadth of distribution.
3rd party sites might not be the best bet: Issuu, an online catalog display service, shows T&H catalogues together with the most important competition: Rizzoli, Phaidon, Taschen etc., potentially leading customers away.
Crowdfunding sites also show when projects do not succeed...
We think that 3rd party sites make for a disconnected customer experience not supportive of the integrity of a premium brand.
Online books sales are increasing. (Nielsen Research)
Amazon dominates online book sales. (Nielsen Research)
How to profit from Amazon's reach without allowing it to destroy margins?
We propose to get creative with formats, co-marketing and release schedules. For example: The perfume book with a customized cover and smell pads, co-marketed with a cosmetics firm.
But how do we know which content, format and schedule work best? Right now, publishers know little about who reads their books.
When we add a layer of engagement, we also create the data required to build in-depth user profiles.
An integrated platform records consumer actions and builds profiles for books and their readers.
Finally, each publishing product is connected with ever-expanding knowledge about its users: Browsing behaviour, purchasing behaviour, pledging behavior, preferred communities, preferred titles...
BCG, October 2014: Big-data leaders generate 12 percent higher revenues than those who do not experiment with big data. Strong innovators leverage digital technology to enhance their value proposition or improve operations by a margin of 79 percent to 26 percent.
Instead of disconnected online experiences on 3rd party sites we propose to build one seamless, branded experience for browsing, buying, crowdfunding, creating and building communities around books.
Browsing and purchasing
Commenting and connecting to peers
One experience on different devices
Downloading to devices and hooking up to social networks with one click: "Just bought the fabulous "400 Designers" by Thames and Hudson!"
Crowdfunding: Pledging for books as a seamless experience within browsing, commenting and connecting.
A video statement by the prospective book author.
Creating or customizing your book is a seamless experience.
Personalized covers and pages: Our idea to differentiate T&H from its competition and to make its products more personal.
Graphics algorithms generate infinite variations of a theme.
With built-in graphics algorithms, customers need only one click to make a unique, customized cover fitting to its content. The customized graphics are automatically assigned to the order and sent online to a digital print facility, where the cover is printed out in minutes.
Browsing, buying, funding, communicating, connecting, customizing, creating:
One seamless experience.
Thank you!
London, UK: Collages by Anthony Gerace. www.a-gerace.com Anthony Gerace lives and works in London. H...
Space Colony
Mountain View, CA: NASA 1970´s space colony studies. Image credit Nasa Ames Research Center.
Cold War Future
Science Fiction movie posters from the cold war era.
GM Belly Tank
Detroit: General Motors designed the Belly Tank to demonstrate the versatility of the Ecotec 2,0 lit...
The Tour de London
London, UK: Tower ideas are around since Babylonian times. Behold the amazing entries to a 1890 comp...
Thai Truck Art: The Amazing Batmobile
Bangkok: An old Thai truck made into to a mobile sculpture
made with the image synthesizer.
The future of design in wood is bright and in Asia. Pictures by Utopia from Guangzhou and Seung Yon...
Susan Kare
and her legendary Apple icons.
Vintage Campari Posters
I am an avid fan of vintage posters. They are just so delightful to look at! During my recent trip t...
of speed
Galleria Campari
Fortunato Depero, Leonetto Cappiello and Bruno Munari worked for the Campari brand.
A convent in Spain remade by David Closes.
Exploring the aesthetics of cameras: devices to convert moments into memories.
Ideas to sit on
Martin Haldane and others
On the Edge of the Universe
Branded Environments
in Las Vegas
Concrete textures
Stories without words
The extension of the Villa Planta, which will accommodate the Bündner Kunstmuseum, is an exercise o...
penccil gifs
gifs from penccil projects.
Chromatic seating
3 colorful seats by 3 Italian designers: Giancarlo Zema graduated from the Faculty of Architecture o...
Jeff Zimmerman
Jeff Zimmermann is a Chicago based artist. Born in Kentucky, Zimmerman spent his childhood among nat...
What Is A Simulation?
What is a simulation? It is a private game we devise when the aliveness of a situation is too comple...
Michael Schoner
Michael Schoner develops 3D and 2D designs in different scales varying from architecture and interio...
Books of Memory: Gianpaolo Pagni
Gianpaolo Pagni creates unique, printed, painted or stamped books. His work focuses around memory an...
Sky Walk
The Dolní Morava tower Sky Walk by Zdenek Franek is a conceptual building, and it offers visitors ...
Akiko Masunaga
マスナガデザイン部/Art director/Designer/O型/乙女座
Things which inspire me https://soundcloud.com/myrne/architect https://vimeo.com/173541384
Palmyra, End of March, 2016
Palmyra. City of Mesopotamia, city of the Phoenicians, of the Assyrians, the Greeks, the Persians, a...
Luigi Colani
Colani studied sculpture and painting at the Academy of Arts, Berlin and aerodynamics at the Sorbonn...
Color constructions
The work of Krijn de Koning interrupts the environment by adding sculptural, architectural and colou...
Sketching: Bellini, Castiglioni, Colombo, Mari, Magistretti, Munari, Ponti, Sottsass
The essence of a classic design is best seen in its very first sketch. A unique selection of sketche...
New Patterns
my new patterns
Brutalist impressions
made with grab to curate.
penccil pencil
Capturing the beauty of the penccil.
Publishing Innovation
The ecosystem
Vague Affinities
Generative art by Giuseppe Randazzo. Guiseppe lives and works in Torino.
Roots by Giorgio Bonaguro
The Roots vases are ambivalent objects that want to combine simple lines with an iconic shape: an ou...
Preselection Works
Testing again
Type specimens from Specimens of Chromatic Wood Type, Borders, Etc by the William H. Page wood type ...
Karson and Mary Shadley, Shape SF: Design is powerful. Harness that power and you can shape the worl...
Creative Watchlist
Filmmakers, fashion designers, product designers, artists: Creative people to watch.
Fashion Monster - My selections
my selections for Fashion Monster
First tests with the penccil 3D editor
360 degrees Vienna
Panoramic images from Vienna, Austria.
Interiors from the Royal Museum of Furniture (Hofmobiliendepot) in Vienna, plus sweets from Konditor...
image synthesizer patterns
Toolbox - Image synthesizer
Vienna Walk
Wiener Spaziergang: photos from Vienna.
Trends in audio design
Plug-n-play, retro, and transparent are the three main design trends in product design for contempor...
Nomad Gear
Essential gear for the modern nomad: The X-table, designed by KiBiSi for Holmris. The Renault Twizy....
architecture notes
The Cakeland concept began in about 2005. Experimenting with new media, especially decorative media ...
48 hours in Doha
photographic impressions from Doha, Qatar.
Illustrations from Variae Architecturae Formae by Jan Vredeman de Vries, published by Theodoor Galle...
Matt Taylor
Brighton, UK: Book covers and illustrations by Matt Taylor. www.matttaylor.co.uk.
Babel by Athanasius Kircher
Illustrations from Athanasius Kircher´s "Turris Babel". Kircher was an early scientist and renaissa...
Coats of Arms
A collection of 44 beautiful French coats of arms from "Noveau livre de different cartouches couronn...
Harpels Typograph
Amazing type specimens from Harpel´s Typograph, 1870. The Hi-rez images are 2039 by 3389 pixels.
La Tallera
Cuernavaca, Mexico: Cultural center La Tallera Siqueiros, designed by Frida Escobedo Studio.