EACH X OTHER
& collect
FOLLOWING THE PRINCIPLE OF A PUBLISHING HOUSE, EACH X OTHER PRODUCES LIMITED EDITION ARTWORKS, FASHION, BOOKS AND DESIGN OBJECTS ALWAYS IN DIALOGUE WITH ITS COLLECTIONS, SIGNED BY THE ARTISTS. EACH X OTHER’S CORE ETHOS OF “ART MEETS FASHION” HAS ALWAYS SOUGHT TO DEMOCRATIZE ART, MAKING IT ACCESSIBLE FOR A WIDER AUDIENCE. WITH THE LAUNCH OF THE EACH X OTHER ARTIST MULTIPLES, CUSTOMERS CAN BUY A SIGNED AND NUMBERED ART PIECE FOR A COMPARABLE PRICE TO AN ITEM OF CLOTHING. ART EDITIONS PROVIDE PEOPLE WITH THE CHANCE TO OWN THE ART THAT THEY LOVE, AND TO ENGAGE WITH THE THOUGHTS AND VISION OF THE ARTISTS THEY ADMIRE. EACH X OTHER AIMS TO DISTRIBUTE THESE WORKS BEYOND THE CLASSICAL CULTURAL CIRCUITS OF GALLERIES AND MUSEUMS, IN HYBRID SPACES THAT UNITE PEOPLE FROM DIFFERENT CULTURAL BACKGROUNDS AND INTERESTS. EACH X OTHER SUGGESTS THAT FOR A NEW GENERATION OF COLLECTORS BUYING ART MAY BECOME AS REGULAR AN ACTIVITY AS BUYING SHOES, FOR INSTANCE. SIGNED AND NUMBERED, THE EDITIONS HAVE THE POTENTIAL TO BECOME A COLLECTIBLE ITEM WITH A GROWING VALUE.
EACH X OTHER WAS BORN OF AN ENCOUNTER BETWEEN FASHION DESIGNER ILAN DELOUIS AND ARTISTIC DIRECTOR JENNY MANNERHEIM. INSPIRED BY A POEM BY ROBERT MONTGOMERY “SAFE AND WARM HERE / IN THE FIRE OF EACH OTHER”, THE DUO DECIDED TO CREATE A MASCULINE WARDROBE FOR WOMEN; A UNISEX AND COLLABORATIVE BRAND WHICH INVITES ARTISTS, DESIGNERS AND CRAFTSMEN TO DESIGN MODELS FOR THEIR COLLECTIONS. THIS COMMON AND IDENTICAL WARDROBE FOR HIM AND FOR HER PLAYS WITH MYTHS OF ANDROGYNY AND THE IDEA OF THE TWIN FLAME. ITS NATURAL FABRICS, TIMELESS COLOUR CODE AND ESSENTIAL FITS JOIN TO CREATE THE SIGNATURE EACH X OTHER AESTHETIC, WHILE EUROPEAN MANUFACTURERS LIMIT THE DISTANCE BETWEEN THE FABRICANT AND THE WEARER. ARTISTIC WORKS COME INTO PLAY IN EACH PIECE THROUGH THE FINISHES; GRAPHIC PRINTS, PAINTING, POEMS AND IMAGERY MADE BY THE CREATIVE COMMUNITY THAT CONTINUES TO GROW AROUND EACH X OTHER. FOLLOWING THE PRINCIPLE OF A PUBLISHING HOUSE, EACH X OTHER PRODUCES FILMS, EXHIBITIONS, BOOKS AND OBJECTS, ALWAYS IN DIALOGUE WITH ITS COLLECTIONS, ALWAYS SIGNED BY THE ARTISTS, ART MEETS FASHION
Inspirations.
also:
Good design is finding a solution to a problem. Great design is finding the simplest solution to the same problem.
— Nicholas Petersen
— Nicholas Petersen
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