Le Drugstore Brand Identity
& collect
With a focus on tactility and materiality, the finest papers and processes were used by Imprimerie du Marais to create technically enhanced and complex prints to look effortlessly simple. The aim was to create a brand identity that is iconic, timeless and elegant by re-interpreting the heritage of American ad agency culture and typical American drugstores for the contemporary Parisian customer.
Inspirations.
also:
Good design is finding a solution to a problem. Great design is finding the simplest solution to the same problem.
— Nicholas Petersen
— Nicholas Petersen
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