Le Drugstore Brand Identity
& collect
Design&Practice designed the brand identity for the newly opened restaurant "Le Drugstore," with interiors designed by Tom Dixon. The concept for the interior of a ´Luxury Convenience Store,´ inspired by Mad Men era America, was extended into the brand identity. References to American drugstores and typical office items were re-imagined into restaurant stationery and signage.

With a focus on tactility and materiality, the finest papers and processes were used by Imprimerie du Marais to create technically enhanced and complex prints to look effortlessly simple. The aim was to create a brand identity that is iconic, timeless and elegant by re-interpreting the heritage of American ad agency culture and typical American drugstores for the contemporary Parisian customer.
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Overview of menus for Le Drugstore Brand Identity by Design&Practice
Embossed logo - Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Overview press pack Le Drugstore Brand Identity by Design&Practice
Feature wall with solid brass logo - Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Lightbox sign Le Drugstore Brand Identity by Design&Practice
Light box sign Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Press Pack Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
Le Drugstore Brand Identity by Design&Practice
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