Unpackaged is a London café, bar and grocery, selling the majority of its products without packaging. Multistorey is a London-based studio, founded in 1997 by Harry Woodrow and Rhonda Drakeford, after both graduating from Central Saint Martins. Visual keys were a utilitarian 1950s pre-supermarket era of local grocers and busy high streets; coupled with Mediterranean café influences, inspired by the Spanish food and wine. This is manifested in our palette of rich ochre, inky and duck-egg blues, dusky coral with more vibrant tomato red, sunflower yellow and turmeric. Three primary materials were used: Marmoleum for the ziggurat patterned floor, marble off-cuts for the bar and counter tops, and pegboard for the walls and wheeled room dividers. These create abstracted booths and visual breaks between the 40+ seats and tables, bringing intimacy to the originally quite cavernous space. A motley crew of salvaged and collected chairs and stools were stripped and painted black, creating unison and an informal texture to the landscape of the space. Without the budget to physically alter such a large and awkward façade, we decided to embrace the strange grid of windows and multiple doors, creating a bespoke typeface which expands and contracts to fill each window unit, with a condensed version used throughout the shop for signage and labelling. The original jar logo has been updated and is joined by a wine glass, knife and fork and coffee cup.
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