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penccil: Unpackaged : Multistorey
Unpackaged : Multistorey
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Unpackaged is a London café, bar and grocery, selling the majority of its products without packaging. Multistorey is a London-based studio, founded in 1997 by Harry Woodrow and Rhonda Drakeford, after both graduating from Central Saint Martins. Visual keys were a utilitarian 1950s pre-supermarket era of local grocers and busy high streets; coupled with Mediterranean café influences, inspired by the Spanish food and wine. This is manifested in our palette of rich ochre, inky and duck-egg blues, dusky coral with more vibrant tomato red, sunflower yellow and turmeric. Three primary materials were used: Marmoleum for the ziggurat patterned floor, marble off-cuts for the bar and counter tops, and pegboard for the walls and wheeled room dividers. These create abstracted booths and visual breaks between the 40+ seats and tables, bringing intimacy to the originally quite cavernous space. A motley crew of salvaged and collected chairs and stools were stripped and painted black, creating unison and an informal texture to the landscape of the space. Without the budget to physically alter such a large and awkward façade, we decided to embrace the strange grid of windows and multiple doors, creating a bespoke typeface which expands and contracts to fill each window unit, with a condensed version used throughout the shop for signage and labelling. The original jar logo has been updated and is joined by a wine glass, knife and fork and coffee cup.
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also:
Citta design development
Images from the design development for the cabinet system "Citta" Design: Mario Gagliardi
Tessuto
Brass bowl "Tessuto" Design: Mario Gagliardi for Mario and Casa
Sole
Dining chair "Sole" Design: Mario Gagliardi for Mario and Casa.
Chicco and Onde
Pillows "Chicco" and "Onde" Design: Mario Gagliardi for Mario and Casa.
Isole
Couch tables "Isole" Design: Mario Gagliardi
Goccia
Side table "Goccia" Design: Mario Gagliardi for Mario and Casa.
Dynamo
Rug "Dynamo" in New Zealand wool Design: Mario Gagliardi for Mario & Casa
Nuvole
Shelf "Nuvole" Design: Mario Gagliardi
Quadrifoglio
Side tables "Quadrifoglio" Design: Mario Gagliardi
Paravento
Paravent "Paravento" Design: Mario Gagliardi
Luna
Lamp "Luna" Design: Mario Gagliardi
Khalifa
Storage unit/couch table "Khalifa" in 70/30 brass. Design: Mario Gagliardi for Mario and Casa.
Fumetto
Highback chair "Fumetto" Design: Mario Gagliardi for Mario & Casa.
Cavaliere
Stool "Cavaliere" Design: Mario Gagliardi for Mario and Casa.
Dadi
Brass object "Dadi". Design: Mario Gagliardi for Mario and Casa.
Villici
Wooden toy figurines "Villici" Design: Mario Gagliardi for Mario and Casa.
Fabrics
Development of a silk, cotton and linen upholstery fabric line for Mario and Casa.
Ryoku
Lounge chair "Ryoku" Design: Mario Gagliardi for Mario and Casa.
Shambala
Rug "Shambala" Design: Mario Gagliardi for Mario and Casa.
Satyayuga
Rug "Satyayuga" Design: Mario Gagliardi for Mario and Casa.
Cristallo
Rug "Cristallo" Design: Mario Gagliardi for Mario and Casa.
Scienza
Rug "Scienza" Design: Mario Gagliardi for Mario and Casa.
Stradale
Rug "Stradale" Design: Mario Gagliardi for Mario and Casa.
Catenina
Side table "Catenina" Design: Mario Gagliardi for Mario and Casa.
Guazzo
Rug "Guazzo" in New Zealand wool. Design: Mario Gagliardi for Mario and Casa.
Aurora
Lounge chair "Aurora" Design: Mario Gagliardi for Mario and Casa.
Estelle
Dining chair "Estelle" Design: Mario Gagliardi for Mario and Casa.
Tofukuji
Rug "Tofukuji" in New Zealand wool Design: Mario Gagliardi for Mario and Casa.
Cambia
Lounge chair "Cambia" with exchangeable seating pillows Design: Mario Gagliardi for Mario and Casa.
UFO
Couch table "UFO" Design: Mario Gagliardi for Mario and Casa.
Mezzaluna
Dining chairs "Mezzaluna Hi" and "Mezzaluna Lo" Design: Mario Gagliardi for Mario and Casa.
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Dining table series "Metamorfosi" Design: Mario Gagliardi for Mario and Casa.
Amatera
Bench "Amatera" Design: Mario Gagliardi for Mario and Casa.
Celebre
Rug "Celebre" Design: Mario Gagliardi for Mario and Casa.
Prospettive
Rug "Prospettive" Design: Mario Gagliardi for Mario and Casa.
Trompe l´oeil
Rugs "Trompe l´oeil". Design: Mario Gagliardi for Mario and Casa.
Apero
Lounge chair "Apero" designed by Mario Gagliardi for Mario and Casa.
Aitutaki
Armchair "Aitutaki" designed by Mario Gagliardi for Mario and Casa.
Alpina
Chair "Alpina" designed by Mario Gagliardi for Mario and Casa.
Pianeti
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Flow
Dining Table "Flow" designed by Mario Gagliardi for Mario and Casa.
Gran Turismo
Lounge chair Gran Turismo, Design Mario Gagliardi for Mario and Casa.