Thames & Hudson
& collect
As conventional book sales decrease, book publishers have to come up with innovative strategies for sourcing, making and selling books. Between 2012 and 2016, Mario Gagliardi Design consulted Thames and Hudson, a mid-sized visual art publisher, on new strategies for book publishing. We came up with three strategic product building blocks which can be combined into a variety of new publishing products: the augmented book, the DIY book and the crowdsourced book.

The augmented book adds digital assets to a book to make it an immersive experience. The DIY book lets authors write and design their book with an online app. The crowdsourced book lets the public co-finance book projects.

In the intersections of these three product strategies, there are interesting product ideas. Authors can create a book, present it for crowdsourcing and boost its attractiveness by adding digital assets, all in one integrated platform. There could be books of lives, narratives of what authors experienced and recorded with Google glasses. As a sales strategy, we proposed sales timelines in which products go through different sales channels: starting with exclusive editions, products can after a period of time be offered as co-branded bundles and end their sales timeline by being sold on Amazon.

As a result, Thames and Hudson presented Volume, their new crowdsource book platform, in 2017.
share Thames & Hudson
penccil.com/gallery.php?show=11908
The crowdsourced book lets the public rate and co-finance book projects.
The augmented book adds digital assets to a book (movies,VR, AR) to make it into a wholly immersive experience.
The DIY book lets authors write and design their book with an online app.
Books of lives: Narratives of what authors experienced and recorded with Google glasses.
Sales timelines: starting with exclusive editions, products are after a period of time offered as co-branded bundles and end their sales timeline by being sold on Amazon.
Combining the three product concepts, authors can create a book, present it for crowdsourcing and boost its attractiveness by adding digital assets.
  Inspirations.  
Streampal
penccil
Pattern generator
4 second universe
Gravity Sketch
Abstract Form
Essential Water: Visual prototyping with signed distance functions
Generative Botany
Creative Changemakers & Future City
Blacker Box
MG Font
Stories of the Future
VAW
MAJI
Podchain: Blockchain for intelligent transport
Future City - Fashion
Writing & Design
Writing & Design
Writing & Design
Writing & Design
Writing & Design
Writing & Design
Writing & Exhibition
Writing & Design
Writing & Design
Writing & Design
Writing & Design
Writing & Design
Time
Low cost urban transport
AI assistant
Hybrid urban scooter
Omnidirectional Speaker
Multifunctional tableware
An organic structure for bikes: More stability with less material
A storytelling mirror with emotion detection
Cooking with technology, emotion and myth
Emotional drones
Aura: Clouds of Knowledge
Emotional Personal Assistant
also:
Mechanical Suprematist
Immersive sketch
The shape of clouds
One Hundred Thousand Games
Emoji Superhighway
Art Driver
Unfolding sound spaces
Shape-shifting robotic structures
Emotibots
Semantic Space Invaders
Cellular Letters
Cellular Automata: A design language for industrial silk
NuSA
The pattern of You
Archeology
Functional Pasta
An evolutionary algorithm for bike design
Attraction - Repulsion
Streetwear Catwalk
Neverending Graphics
Living Ink
Book : Monk
Book : Tajima
Book : Lewitt
Book : Baldessari
Book : Armleder
Book : Mullican
Book : Weiner
Book : Cattelan
Book : Brannon
Identity
Glowscape
Intuitive Feedback for Human-Machine Interfaces
Structured Reflection
Mapping movement to music
Watch UX
A pattern algorithm for fashion
Books of Memory: Gianpaolo Pagni
Glyph
Create Your World
Inter Face
72 dpi
Intuitive Phone
Computer Vision
Place cards
Korean containers
The Einstein Intersection
DIY Ceremonies
The fairytales of H. C. Andersen
Why do you look like that?