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penccil: Adi Goodrich
Adi Goodrich
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Adi Goodrich is a Los Angeles based Set Designer and Art Director. With a background in building and an education from the School of the Art Institute of Chicago and La Sorbonne in Painting/Drawing, Architectural preservation and Art history, set design is the perfect culmination for her. In 2009, she moved to Los Angeles to begin a career in window dressing and design, she worked both for Barney´s New York in Beverly Hills and Anthropologie. This quickly transformed her skills into doing Production Design for commercials and Set Design for photo. Adi´s work is inspired by art history, foliage, architecture, outsider art, growing up in the flattened Midwest, relations in color and the use of new materials. Clients include Wieden + Kennedy, Target, Apple, Adult Swim, Pizza Hut, Toyota, Native Shoes, Paper Magazine, Dewar´s, Nixon, Hampton Inn, Peeps, RCA, Sony Music, The Hollywood Reporter, Los Angeles Magazine, Tostitos, Airwick, M. Ward, Ra Ra Riot, Universal Records, Motown Records,Toro Lawnmowers, RSA Productions, Suave, Good Magazine, Columbia University, UC Irvine, Nickelodeon, Lulu´s, etc.
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RESEARCH
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