AG Frozoni: We need to aim at essential things
& collect
“We need to aim at essential things, to remove every redundant effects, every useless flowering, to elaborate a concept on mathematical bases, on fundamental ideas, on elementary structures; we strongly need to avoid waste and excess.”

"Design must not be understoond as a simple professional activity, but it is primarily a way of life, a way of relating oneself to life, and choice of behavior. A design´s most profound meaning is not so much that of building a house. but primarily building ourselves, And I also tell these young people that he design of their existence is the commitment which must be their main preoccupation; this commitment had to be continuous and total, not transitory and relative."

AG Frozoni (1923-2002) opened his studio in Bresica in 1945. He edited magazines such as Punta and Casabella and was a teacher first at the Società Umanitaria, then at the Istituto d’ Arte of Monza and the Istituto delle Industrie Artistiche in Urbino, and finally at his own school in Milan in 1987.
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