The new Ispira visual book for Fedrigoni is no common catalogue. Each paper is narrated through a different visual experience where everything changes many times: the color of the paper, the weight, the size, the inks used, the printing techniques. A whole new experience to explore with touch. Our first idea was to create a visual book for a paper made to be printed, without using print at all. It would have been great to enjoy the book only by touching it. But Fedrigoni said: “What about a little bit of color?” So we decided to only work with the color palette taken from the paper collection. The color system was developed directly from the 10 colors of Ispira collection, and then applied to the spreads after two offset white layers. Our focus was to show the new Ispira paper range at the first glance. We designed a grid to create a consistent layout system that can show each paper. When the book is closed, it seems like a stack of folders. When you start to open it, each page is treated with embossing or transparent varnishes on one side and printed on the other.
Happycentro began in 1998 in Verona and works with clients like Swatch, Nike, Louis Vuitton, Fendi, New York Times, Eni, Dexia Crediop, Manfrotto Group, ALU, Il Sole 24 Ore, Fedrigoni, Fabriano, and advertising agencies like Wieden+Kennedy Amsterdam, McCann Erickson, Armando Testa, Marimo, TBWA, Saatchi&Saatchi, Ogilvy & Mother, Young & Rubicam.
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