Maurizio di Iorio: I don't want to tell a tale
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Maurizio Di Iorio: "I'm an Egglestonian by culture, and I don't like any photography that wants to send a message. What could the image of a giant toothbrush mean? It's simply an objective photograph, devoid of existential anguish. It's one of the images of mass culture. When I shot it, I thought: "Who could like the picture of a simple toothbrush?" and instead it actually got a nice feedback. This is because people identify with the objects that surround their lives. And the photograph becomes pleasant only for it's aesthetic expressivity. I don't want to tell a tale or send a message and let it be clear: there's nothing superficial about this. I viscerally love colour and my aesthetic references are partly pop. Colours are fun and offer many more expressive possibilities. In the latest months, my use of colours and their saturation have become more extreme, and a lot depends on the themes I'm tackling. But also on the fact that, after having seen all these algid and formally sober photographs that are making the rounds Iately, I've been wanting to do the exact opposite. "

Maurizio's clients include Wired Uk, Wired USA, Marc by Marc Jacobs, Refinery29, Bloomberg Newsweek, Wallpaper, It's Nice That / Printed Pages, Elle Uk, Cassina, L'Officiel Hommes, Neon Magazine, Max Germany, VICE USA, Bauer Media Group, Numéro Magazine, AdBuster and Brandeins.
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