This project was a social experiment: stealing one million Facebook profiles, filtering them with face-recognition software and then posting them on a custom-made dating website, sorted by their facial expression characteristics. Our mission was to give all these virtual identities a new shared place to expose themselves freely, breaking Facebook´s constraints and boring social rules. So we established a new website (Lovely-Faces.com) giving them justice and granting them the possibility of soon being face to face with anybody who is attracted by their facial expression.
The event was set in five days of intense media coverage and thrilling personal reactions, which became a Global Mass Media Hack Performance. During the performance we counted one thousand media coverages around the world, eleven lawsuit threats, five death threats, several letters from the lawyers of Facebook.
A project by Paolo Cirio. www.paolocirio.net