Harley Earl: General Motors, tail fins and dream cars
& collect
In the late 1920s, General Motors Chairman Alfred Sloan offered Hearley Earl a fantastic position: directing the styling of all GM car lines. Earl soon wielded unprecedented control over GM´s new product development.

GM´s Art and Colour Section (which Earl later renamed Styling) revolutionized the auto industry, and rival manufacturers soon developed styling studios of their own. A car´s appearance became just as important as its mechanics.

From 1948, Earl attached tailfins, chrome trim and other ornamental parts reminding of aircrafts to GM cars. Tailfins saw their greatest distribution in the mid-fifties and had mostly disappeared by the mid-sixties.
share Harley Earl: General Motors, tail fins and dream cars
penccil.com/gallery.php?show=7061
Earl came up with the idea of the "dream car," or concept car, a one-off, non-production vehicle built for auto-show display. Earl also popularised the use of clay as a modeling tool, which allowed designers to visualize shapes and forms that were difficult and time-consuming to create in steel.
One of Alfred Sloan´s ideas was a model-line hierarchy of increasing price and status. The idea was that General Motors would have an appropriate product for consumers at each level of the automotive marketplace, and consumers would aspire to the next rung up the GM product ladder. Accordingly, Harley Earl designed a natural progression of increasing style and prestige into Chevrolets, Pontiacs, Oldsmobiles, Buicks, and Cadillacs.
  Inspirations.  
Black Box. A Cabinet of Robotic Curiosities
The Vitra Campus has a new exhibition space: in one of the houses at the southern entrance, a Black ...
Breathe
The determined breaths of a glassblower are seldom included in the finished product of their labour,...
City Garden II ´Spaces´
Family garden for 5: spacy rooms
Charles Tassin
Interior designer Charles Tassin has developed a very personal approach to decoration. Merging the s...
penccil: This was 2017
The penccil year in review is a project selection for 2017, this year curated by Mario Gagliardi. Se...
Cutting the edges
Arctic Paper launches new swatch books for the brands Arctic, Amber and G-Print, as well as the two ...
Functional Pasta
Pasta based on the geometry of a Möbius strip, a geometric surface with the distinction of having o...
We Ar
University of Sunderland MA Glass and Ceramics Show
Coffee maker
Visualization of the process of coffee making. The aim was not to use words.
Mapping Reality
During a walk through Berlin Moabit I sketched my perception of the surrounding streets. The result ...
TYPOGRAPHY
RESEARCH
Green Architecture…. Is it blessing or curse!!
GREEN ARCHITECTURE….IT IS GOOD FOR THE NATURAL WORLD OR MAYBE IT WILL BE A MESS OF THE TREES AND P...
Vico Magistretti
Vico Magistretti (1920 - 2006) studied in Lausanne and Milano. He was one of the main protagonists o...
Franz Kline
Around 1950, Franz Kline radically simplified painting: “Instead of making a sign you can read, yo...
Glowscape
Study for a LED light installation. LED diodes are installed on a net of wires and placed over the l...
Structured Reflection
These 3D-printed vases feature finely faceted surface structures which create intriguing light refle...
Watch UX
A UX study for a smart watch with a digital interface from 2004. (C) Mario Gagliardi
Gaetano Pesce: Abstraction is boring
"Abstraction is boring and limited as a mode of expression. Reducing and reducing designs means that...
Jeff Zimmerman
Jeff Zimmermann is a Chicago based artist. Born in Kentucky, Zimmerman spent his childhood among nat...
Home Patterns
“Home Patterns” is a new series of patterns by Longstory, designed for printing on textiles, wal...
American Food
Davide Luciano is a New York based conceptual food and beverage photographer and motion artist. His ...
Organic Public
Contemporary cities are in need of public spaces which work better for their citizens. This proposal...
Michael Schoner
Michael Schoner develops 3D and 2D designs in different scales varying from architecture and interio...
Design for Disaster
"A disaster zone where everything is lost offers the perfect opportunity for us to take a fresh look...
Memphis Posters
4 posters by the legendary Italian design collective Memphis Milano.
A Flat Named Desire
An inspirational collection of interior objects.
A Summer For The Modernists
"Today every city, town, or village is affected by it. We have entered the Neon Civilization and bec...
Joe Colombo: Total Furnishing Unit
The Total furnishing unit: Bathroom by Joe Colombo, Milano 1971.
Pillars
Consisting of connected bricks whose relative position can be altered by changing underlying paramet...
Inspiration
Things which inspire me https://soundcloud.com/myrne/architect https://vimeo.com/173541384
Carlo Scarpa: Sketch and Work
There is hardly another architect of the 20th century in whose work the progression from sketch to c...
The Bauhaus Revolution
The Bauhaus was the most influential design school of the 20th century. See more in the new magazin...
Heartbeat, Heartseat
Heartbeat consists of a massive heart glowing to the rhythm of a strong, deep and low frequency hear...
This City
This City is an audio-visual piece performed as musical alter-ego Mark Eats. It explores what happen...
ЯРОСЛАВ МИСОНЖНИКОВ: ODNOSVECHNIK
ODNOSVECHNIK is a candle holder in marble and wood. Designer Yaroslav Misonzhnikov, born 1988 in ...
The Glass House
"This house was Philip Johnson's autobiography—all of his interests were visible, and all of his a...
20th Century Italian Tables
A collection of 20th century Italian table designs.
The Oily Actor
“I had been looking around these ideas of systemic crisis, global financial crisis, which is what ...
Julius Shulman: Visual Drama
"Julius had an eye for visual drama. With modernist buildings, he loved capturing the strong lines s...
Tea Time
TEA AVE es una marca Canadiense de Tés Oolong. Nos pidieron el desarrollo de la imagen gráfica, la...
The future of traveling - Projects
Project results of the workshop on the future of hospitality, tourism and traveling led by Mario Gag...
Jewelry Design Art
Jewelry Art design pattern inspired from nonlinear dynamics. Drawings collection about fluid flows...
Intuitive Phone
Design futures concepts for a smartphone and a portable music player (2004) by Mario Gagliardi. This...
Computer Vision
Four design concepts by Mario Gagliardi on the possibilities of personal computers, designed and pub...
Colliding Worlds
Architectural models of small planets appear in unexpected places. (C) Mario Gagliardi 2007
Bracq
Paul Bracq´s career began in the design studio of Philippe Charbonneaux, where he served as Charbon...
Bring the outside in: The houses of Joseph Eichler
“Eichlers,” as they are referred to in California, are midcentury modern tract homes developed b...
Air Luxe
Lavish food offerings and smiling stewardesses in fashionable outfits in economy class, upper deck p...
Sketching: Bellini, Castiglioni, Colombo, Mari, Magistretti, Munari, Ponti, Sottsass
The essence of a classic design is best seen in its very first sketch. A unique selection of sketche...
A+A Cooren
A+A Cooren is a Paris-based French-Japanese design studio founded in 1999 and run by husband and wif...
Mass, space, plane and line
"The essence of architecture is the interrelation and interaction of mass, space, plane and line. Th...
Function Follows Form
Formlab is a series of photos generated by an ongoing process for inspiration, random objects are co...
Radiofonografo RR126
The Brionvega RR126, designed by Pier Giacomo and Achille Castiglioni in 1965, was a remarkable inno...
Superheroes
Paola Mathe, born in Petionville, Haiti, lives and works in New York City. She holds a BA in econom...
Studio Pousti
Maryam Pousti, born 1983 in Tehran, studied at the Architectural Association. She worked for Zaha H...
Alessio Bassan
Alessio Bassan: born in 1962, I live and work in Thiene, Italy. Self-taught Designer, from almost im...
Louis Weisdorf: Multi-Lite and Turbo
Louis Weisdorf (born 1939) graduated from the Royal Danish Academy of Fine Arts´ School of Architec...
The Many Sides of the Moon
Variations on light refraction patterns through a prism, in a set-up reminding on the iconic cover o...
Sadamitsu Neil Fujita
Sadamitsu Fujita was born in Waimea, Hawaii to Japanese immigrants. He attended boarding school in H...
Stan Galli
Illustrator Stan Galli (1912 - 2009) attended the California School of Fine Arts and was recruited a...
also:
Laurel Hills Residence
A beautiful example of a contemporary Californian residence, designed by Assembledge architects. The...
Los Angeles
Traveling with Google Maps
Spring 2020 - Project 2 - MassArt
A school project in which we had to redesign a small triangle shape park near Harvard Square in Camb...
Objects of Desire
»Surrealism and Design 1924 – Today« 28.09.2019 – 19.01.2020 at Vitra Design Museum Surrealis...
Chromaglass
Chromaglass is a cocktail glass displaying its ingredients through colors. An inner insulating conta...
Nature morte/Nature vivante
Until recently, artists, designers and architects were used to working with inert, non-living materi...
HYFY
HYFY is a project to rethink the functions, structures and formal expressions of audio hardware.
Upcycled
Furniture design from upcycled materials: Stools from old rubber tyres, oil barrels and washing mach...
chair_ONE
chair_ONE is the best known design by Konstantin Grcic, a German furniture designer whose work is eq...
Cazal
Glasses by German manufacturer Cazal were considered a sought-after accessory in New York's hip-hop ...
Reactive Space
Inspired by Plato´s allegory of the cave, this is an architectural study for spaces reacting to its...
Omnidirectional microphone
Design for an omnidirectional microphone, recording sound from all spatial directions. Recorded soun...
Rudolf Belling
Rudolf Belling was sculptor, designer, architect and stage designer. In 1908, he founded a studio fo...
Streampal
Streampal is a lifestream robot for Youtubers, Instagrammers and others who want to record passages ...
The e-scooter Boom
The German Ministry of Transport announced that it will legalize e-scooters as road vehicles. All Ge...
Jonathan Ive leaves Apple
On June 28, Apple´s chief designer Jonathan Ive (born 1967) announced that he would leave Apple lat...
Abstract Form
Click 4 times on the canvas and watch how an abstract form is generated: https://www.mariogagliardi....
Essential Water
In many regions of the planet, water is increasingly becoming rare. Our understanding of water, refl...
The Venice Pavillon
The Venice Pavillon interprets the history of Venice as a point of contact between West and East. Sh...
Generative Botany
An early app for generative graphics, realized in 2000 in the (now deprecated) Adobe Flash. To use t...
Creative Changemakers & Future City
Promotional sites for the initiative Creative Changemakers and the event Future City. (C) 2018 MGD M...
The Persona Project
Social media are powerful because humans use the same parts of the brain to interact with machines a...
Blacker Box
Blacker Box is a design expression for an Intelligent Speaker. (C) Mario Gagliardi Design 2017
Stories of the Future
A generator for news headlines of the future. Every 9 seconds, a new story is generated: http://mar...
Alessandro Mendini 1931-2019
For Alchimia, design is a cyle: everything that will have to happen has already happened, and the im...
VAW
In late 2018, we proposed a strategic repositioning of Vienna Art Week. We suggested a fundamental...
Typography
Collection of beautiful typography and graphic design.
Digital Biology
Interior studies for public indoor spaces merging digital and biological environments. Wall modules ...
Podchain
Podchain is an integrated design concept for on-demand autonomous transport. To optimize kinetic ene...
Fashion, Food, Transport
FUTURE CITY premiered at Vienna Art Week 2018 on November 20, 2018, at MAK Museum of Applied Arts in...
WRECK--Regeneration Experiment of Wasted Daily-use Ceramics from Chaozhou, China
WRECK, the destruction of decorum, the ruin of culture. BENTU went deep into daily-use ceramics indu...
Time
How do you express time without numbers or watch hands? Clocks abstract time into a measurable, un...
Low cost urban transport
Combining contemporary technology with a focus on low cost and reliability, this neighborhood transp...
AI assistant
With the advance of digitalisation, items which once had a central position in households have disap...
Hybrid urban scooter
A low-cost hybrid urban scooter for developing countries running either on electric battery or on bi...
Omnidirectional Speaker
Sculptural ominidirectional speakers, projecting sound recorded from an omnidirectional microphone i...
Multifunctional tableware
Inspired by the culture, cuisine and hospitality of the ancient silk road, this ceramics series cons...
An organic structure for bikes
A sports bike for urban and mountain environments. The aluminium frame provides for increased stabil...
S tables
modul for table
One Hundred Thousand Games
One Hundred Thousand Games is an online game with unlimited levels. It takes the genre of first-per...