Design of painted wall texts by Rasmus Koch studio for artist Jens Haaning. In 2004, Jens Haaning wrote ‘Deutschland’ on the wall of a barn in the small town of Tewel-Moor in Germany. The country name was spelt in its native spelling. The work triggered different reactions based on the countries’ relationship to its history – Germany’s name automatically conjures up the past. A typeface was designed for this purpose. The primary objective in the typeface design was to create anonymity – a typeface free from any cultural connections or connotations and so in that sense impressionable only by the observers perception. Danish artis Jens Haaning invokes social borders. Through open-ended representations, Haaning makes the artwork’s effect on the viewer its primary focus.
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