Caran d´Ache - Maison de Haute Ecriture - is celebrating its 100th birth year in 2015. Established in 1915 in Geneva, the company has been producing a range of graphite pencils, coloured pencils, crayons, pens and even luxury accessories. However, good old graphite, or lead pencils remain its top selling product.
Its color pencils have been packaged with different names for various purposes: The Luminace is lightfast and permanent; the Museum Aquarelle is water colour in the shape of pencils; Prismalo Aquarelle is water-soluble.
“I always describe the production process like a restaurant,” says Caran d’Ache’s Eric Vitus, “The quality of the final product depends on the quality of the raw material…. You need to have good raw materials and good practices.”
All images courtesy: Caran d´Ache.
"Pencils unleash creativity" - Image from a Caran d'Ache advertisement campaign.
Caran d'Ache was the pseudonym of the 19th century French satirist and political cartoonist Emmanuel Poiré (November 6, 1858 – February 26, 1909). "Caran d'Ache" comes from the Russian word karandash (карандаш), meaning pencil (of Turkic origin, kara tash (kara taş) meaning black stone).
Caran d'Ache created "stories without words" as a contributor to newspapers such as the Lundi du Figaro. He is sometimes hailed as one of the precursors of comic strips. The Swiss art products company Caran d'Ache is named after him.
Prismalo Aquarelle pens.
Classic Caran d'Ache colored pencils.
Neopastel in wooden boxes.
French Fashion house Lanvin and Caran d'Ache.
Caran d'Ache water-colour set.
Pablo Caran d'Ache colored pencils in a wooden box.
Pencil sharpener in plastic.
Pencil sharpener in chrome metal.
pencil sharpeners and tin gift boxes.
Caran d'Ache graphite line.
Black lead pencils are all about graphite and clay. The more clay in the mixture, the harder the lead.
Caran d'Ache limited edition to mark 100th Anniversary.
Slates of wood are cut and glued to hold a lead at the centre of the pencils.
The leftover chips and dust of Californian Cedar after the pencil production process are used to heat the Caran d'Ache building in winter.
All Caran d'Ache pencils are encased in American cedar wood.
The pencils are sharpened mechanically by sandpaper.