Posters from Germany, Austria, Switzerland
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In the spirit of media theorist Marshall McLuhan’s widely known book The Medium is the Massage: An Inventory of Effects (1967), the exhibition at MAK will present communication design that “massages”—and thus influences—the viewers’ senses on various levels of perception. McLuhan had originally intended to publish his book with the title The Medium is the Message until a printing error brought forth this alterna- tive—and, to his mind, immanently appropriate—twist on his own saying.

MAK - Austrian Museum of Applied Arts will be showing outstanding communication design from 2013 in the exhibition "100 BEST POSTERS 13. Germany Austria Switzerland". What do the pictorial words in the three German-speaking nations share or differ in communicating? All in all, posters from Germany and Austria tend to be political and provocative, while those from Switzerland still retain commercial orientation. 100 Best Posters - German, Austria, Switzerland is on view until April 26th, 2015. Images courtesy: MAK Vienna.
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Studio: sensomatic design Graphic Design: Florian Koch, Christine Zmölnig; Qual und Wahl [Agony and Choice]; Client: Kunstverein Wolfsburg; Technique: offset printing; Printing House: Onlineprinters GmbH, Neustadt a. d. Aisch; Austria; © sensomatic design /100 Beste Plakate e. V.
Graphic Design: Uwe Lösch, Mayakovsky 1893 1930. Client: Global Poster Event, Moskow; Technique: Offsetdruck; Printer: DruckDiscount24.de, Köln; Deutschland; © Uwe Lösch/100 Beste Plakate e. V.
Studio: Erich Brechbühl [Mixer], Das Matterhorn ist schön – Alpabzug [The Matterhorn is Beautiful – Peeling Aaway the Alps] Client: Theater Aeternam, Lucerne; Technique: offset printing; Printing House: Plakatif AG, Stans; Switzerland; © Erich Brechbühl [Mixer]/100 Beste Plakate e. V.
Graphic Design: Mathis Pfäffli , Weltformat – Poster Design from Lucerne Client: Verein Weltformat, Luzern; Technique: screen printing; Printing House: Serigraphie Uldry AG, Hinterkappelen/Bern; Switzerland; © Mathis Pfäffli/100 Beste Plakate e. V.
Graphic Design: Andrea Weber , Charles Bukowski Project assignment at the University of Applied Sciences and Arts Dortmund, supervision: Prof. Johannes Graf; Client: Fachhochschule Dortmund; Technique: digital printing; Printing House: medien team Digitaldruck GmbH, Düsseldorf; Germany; © Andrea Weber/100 Beste Plakate e. V.
Studio: Atelier Bundi AG , Graphic Design: Stephan Bundi; Rigoletto Client: Theatre Biel Solothurn; Technique: screen printing; Printing House: Serigraphie Uldry AG, Hinterkappelen/Bern; Switzerland; © Atelier Bundi AG/100 Beste Plakate e. V.
Studio: Rocket & Wink, Graphic Design: Petronius Amund Wink, Gerald Rocketson; Fritz-Kola: müde – wach [Fritz-Kola: tired – awake] Series of two posters; Client: fritz-kola GmbH, Hamburg; Technique: offset printing; Printing House: Ellerhold Wismar GmbH, Karow; Germany; © Rocket & Wink/100 Beste Plakate e. V.
Studio: Rocket & Wink, Graphic Design: Petronius Amund Wink, Gerald Rocketson; Fritz-Kola: müde – wach [Fritz-Kola: tired – awake] Series of two posters; Client: fritz-kola GmbH, Hamburg; Technique: offset printing; Printing House: Ellerhold Wismar GmbH, Karow; Germany; © Rocket & Wink/100 Beste Plakate e. V.
Studio: Fons Hickmann m23, Graphic Design: Raúl Kokott (Design), Björn Wolf (Art Direction), Fons Hickmann (Art Direction) Putin we are watching you. Client: Amnesty International, Berlin; Technique: digital printing; Self-printed; Germany; © Fons Hickmann m23/100 Beste Plakate e. V.
Studio: golde graphic design, Graphic Design: Andreas Golde in collaboration with Bernhard Uske; Sport – Kultur, Arbeit, Ästhetik [Sports – Culture, Labor, Aesthetics] Client: Folkwang University of the Arts, Essen; Technique: digital printing; Printing House: displayland24, Wuppertal; Germany © golde graphic design/100 Beste Plakate e. V.
Graphic Design: Thomas Kronbichler in collaboration with Max Edelberg and Julian Koschwitz, Rosengarten Festa. Client: Ear We Are, Festival für improvisierte Musik, Biel; Technique: screen printing; Self-printed; Germany; © Thomas Kronbichler in collaboration with Max Edelberg and Julian Koschwitz/100 Beste Plakate e. V.
Studio: Francesco Ciccolella, Gerhard Jordan , The Essence 13 Project assignment at the University of Applied Arts Vienna, Graphic Design class, supervision: Prof. Oliver Kartak, Katharina Uschan; Client: University of Applied Arts Vienna; Technique: offset printing; Printing House: Paul Gerin GmbH & Co KG, Wolkersdorf; Austria; © Francesco Ciccolella, Gerhard Jordan/100 Beste Plakate e. V. Economy and ecology thus go hand in hand in this project from Oliver Kartak’s graphic design class at the University of Applied Arts Vienna. Another two Kartak students, Francesco Ciccolella and Gerhard Jordan, prevailed with their poster for The Essence 13, the annual exhibition of the University of Applied Arts Vienna. Their design, featuring the interplay of photography, refined lettering design, and a photographic collage of graphical surfaces that over- and underlap one another, visually exemplifies the “essence" of the wide-ranging design stances presented in the exhibition.
Graphic Design: Pia Moana Scharler , NOWOW – Das Kino in der Mensa [NOWOW – Cinema in the Cafeteria] From a series of five posters; Client: NOWOW – Das Kino in der Mensa, University of Applied Arts; Vienna; Technique: screen printing on textile; Printed by Lucas Pressler; Austria; © Pia Moana Scharler/100 Beste Plakate e. V. An independent creative approach to poster design is taken by Austrian winner Pia Moana Scharler with her series communicating the program of the NOWOW film screenings at the cafeteria of the University of Applied Arts Vienna. Scharler employs various textiles as carrier media for her silkscreened messages. Following the an- nounced events, she converts her posters into duffel bags—with each such work then being sold to finance its successor.
Graphic Design: Pia Moana Scharler , NOWOW – Das Kino in der Mensa [NOWOW – Cinema in the Cafeteria] From a series of five posters; Client: NOWOW – Das Kino in der Mensa, University of Applied Arts; Vienna; Technique: screen printing on textile; Printed by Lucas Pressler; Austria; © Pia Moana Scharler/100 Beste Plakate e. V.
Graphic Design: Lex Drewinski , Free Pussy Riot Technique: Offsetdruck offset printing; Printing House: flyeralarm GmbH, Würzburg; Germany; © Lex Drewinski/100 Beste Plakate e. V.
Studio: Beton – Gruppe für Gestaltung, Graphic Design: Benjamin Buchegger; Prints – Made in Leipzig; Client: Academy of Visual Arts Leipzig; Technique: screen printing; Printing House: printmaking studio of the Academy of Visual Arts Leipzig: Rainer Brandl; Austria; © Beton – Gruppe für Gestaltung/100 Beste Plakate e. V.
MAK Exhibition View, 2014 100 BEST POSTERS 13 Germany Austria Switzerland. MAK Works on Paper Room © MAK/Georg Mayer
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