In the spirit of media theorist Marshall McLuhan’s widely known book The Medium is the Massage: An Inventory of Effects (1967), the exhibition at MAK will present communication design that “massages”—and thus influences—the viewers’ senses on various levels of perception. McLuhan had originally intended to publish his book with the title The Medium is the Message until a printing error brought forth this alterna- tive—and, to his mind, immanently appropriate—twist on his own saying.

MAK - Austrian Museum of Applied Arts will be showing outstanding communication design from 2013 in the exhibition "100 BEST POSTERS 13. Germany Austria Switzerland". What do the pictorial words in the three German-speaking nations share or differ in communicating? All in all, posters from Germany and Austria tend to be political and provocative, while those from Switzerland still retain commercial orientation. 100 Best Posters - German, Austria, Switzerland is on view until April 26th, 2015. Images courtesy: MAK Vienna.