Luxury redefined
Appreciate & Collect
The history of Whoo 后, a luxury cosmetics line designed by Mario Gagliardi for LG Household and Health Care, is now South Korea´s most successful luxury brand, generating a yearly revenue of 1.4 billion US$. See here the development process of the brand. Read more at: http://mgstrategy.com/ideas/2017/10/31/the-history-of-whoo-koreas-new-power-brand/
Whoo, 2014
Whoo, 2016
Whoo shop design
The first series: Yin from 1998
Yin graphic design overview
Ohui shop design
Ohui shop design
Ohui shop design
The first Ohui shop in Lotte Department Store, Seoul, 1999
Ohui website, 2000
A previous design by Mario: Ceramics with with Swarovski gemstones (1993)
Whoo, 2012
Whoo, 2015
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